written by Writing Angels
business should start life with a detailed business plan – but
it's essential if you need financing or funding to get your
idea of the ground. So how do you create a plan that will win
round even the most seasoned investor?
Your business plan could conceivably be the most important business
document you ever create. Whether you need it to encapsulate your
thoughts, provide your company with its direction, or to secure
much needed investment, your business plan should act as an all-encompassing
statement of intent that addresses every aspect of your commercial
Putting such a plan together has never seemed easier. All the major
banks can give you free guidance on how to construct your plan,
and a blueprint to get you started. For a couple of hundred pounds
you can buy software that literally walks you through every step,
highlighting what information you should be including, and giving
you advice on what areas you should consider.
This is invaluable in helping you to consider properly whether
your business idea is viable, marketable, sustainable and ultimately
profitable. But what it can’t do is write the plan for you.
It's how you actually convey the information in your plan - the
need for your idea; the market you're aiming to target; the vision
and skill of your management team – that determines
whether a bank, partner or investor sees it as a sound proposition,
or one that raises more questions than it answers.
Spin or substance?
With banks and investors seeing literally hundreds of plans a week
yours needs to stand out from the crowd. To do this it has to
be highly persuasive - but a business plan is no place for spin.
It needs to be accurate and honest –you're only kidding
yourself otherwise, and an investor will quickly see through
unsubstantiated hype. Its ability to win confidence and investment
must come not from spin, but from the highly professional and
convincing way it is presented and argued.
Including the right information
When reviewing a business plan writer ask them also to provide
you with a checklist of the information they want from you. They
should request details on every aspect of your idea that
will be of interest to the bank or the investor – background
on the concept’s inception; who will make up the management
team; the offering in detail; competitors; planned sales and
marketing strategy; operational set-up and financial projections.
A good business plan writer will also ask for every source of
information you can provide, from press articles to your own research
and key personnel CVs. The best will also undertake their own research
into your concept and the target market, to ensure they fully understand
your market, and can further substantiate your concept.
Look also for a business plan writer that won’t be afraid
to ask you some awkward questions during the project. When drafting
a plan the weaknesses in the idea become very apparent, and a business
plan writer with your best interests at heart will flag these concerns
and ask how you intend to address them – not simply dismiss
or write around them. An experienced one might even guide you on
how you could overcome them. What they will then do is take that
input to construct sound, solid and persuasive arguments
that don't raise unnecessary alarm bells in an investor’s
An all-round business marketer
Writing a good business plan, more than anything, requires a business-minded
marketer. A good copywriter can only make sure you sound professional.
Your plan needs to convince stakeholders and investors, who view
businesses in terms of their management and staff structure, operational
efficiency, financial stability and marketing potential. This means
it must be written by a writer that has a sound understanding
of all of these aspects – and that requires proven business
acumen and real marketing savvy.
Only you – through proper research and early planning -
can determine whether and how your business will be viable. But
by working with a professional business plan writer with the right
level of commitment, experience and skill your idea could be the
one that grabs that investor’s attention – and makes
your entrepreneurial vision a reality.
Click here for our
Top 10 Guide to Finding a Professional Business Plan Writer
© Writing Angels, 2006.
To discuss your business plan in confidence to see how we can
help simply call us on 01634 389100, or complete
our enquiry form online for one
of our Project Managers to contact you.